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Graphic design and special effects alone are not enough. When you come right down to it, the requirements for a compelling Web site are esssentially utillitarian. Here is what will make people come back to your site:
- Useful and interesting content
- Intuitive organization and navigation
- Site engineered to suit target users
- Bandwidth
- Monitors
- Browsers
- Level of sophistication
- Design that supports all the above
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