I approach Web site design and construction from the perspective of a product manager of Internet-based software and 20 years practical business experience.

• Good Web design is not so much a question of hot technology as of effective marketing and utility
• Far more important is content, navigation, layout, and accessibility
• The most useful sites are those in which technology is not the centerpiece but supports key business requirements
• Similarly, visual elements should be engaging but derive from the site's content and support your brand.

I build a Web site as I would a new product:

• Practical business needs drive requirements for content and design
• Required functionality drives technology employed
• Marketing basics guide the entire effort