|
Software and e-Commerce
Atlanta, GA
Director, Product Marketing - Retail and Business Banking
1999 - November 2000
Led product group responsible for combined retail and business Web banking and brokerage platform integrating product delivery, account administration, and customer service. Deployed at over 150 financial institutions worldwide, generating average annual revenue of $30 million.
 Led cross-functional team developing global product strategy and market requirements (US, Europe, Asia, Latin America)
 Focused strategy on optimizing local market responsiveness while leveraging common product components across multiple sales channels and development centers
 Managed and developed strategic partner and customer relationships
Santa Clara, CA
Manager, Business Banking Product Line
1998 - 1999
Drove strategic new product initiative from concept to market rollout. Product became a key advantage for Edify and a primary reason for S1's acquisition. Deployed or in development at seven regional and global financial institutions with sales of $20 million.
 Built domain expertise in business/commercial banking
 Anticipated impact of the Internet on financial services for business and the strategic importance of relationship focus
 Responsible for overall marketing, positioning strategy, and product P&L for Web-based, multi-channel, commercial electronic banking and relationship management platform
 Developed initial product requirements and marketing plans including definition, launch, competitive analysis, collateral, forecasts, packaging and pricing
 Managed launch and initial implementations
 Active in securing initial sales
|